MARKETING: Platform Opens Athlete Promotion to Small Business

As one of six SDAC V finalists, Athletiverse aims to help the regular athletes.

When the University of Kansas Jayhawks take to the court this month during March Madness, star freshman Gradey Dick will do so as an athlete officially endorsing Adidas.

Like many star athletes, Dick is benefitting from the Supreme Court’s Alston vs. NCAA decision that opened the door for college athletes to profit from their sports endeavors. Since that decision, large companies like Adidas, Nike and Gatorade have signed NIL (name image likeness) deals with top athletes to promote their brands.

But for every Gradey Dick getting paid by a multinational company, there are thousands more athletes – and businesses – that are not striking NIL deals.

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